Event Planning Thoughts - New Ideas

Seth Godin point's out a very good point today, the two reasons people say no to your idea are:

"it's been done before"
"it's never been done before"

This is absolutely the truth in the event planning world. When event planners go to the boss, committee or client with great event ideas they get shot down for these reasons.

This leads to a problem. Events never change, programs never get better and attendance starts to fall, people don't show up and events suffer. This usually leads to someone's head on a pike, typically the planners.

You see it all the time. I recently met with an association, we had fantastic new ideas for there annual tradeshow. The response was "they will never go for that, it is too much change". I had to laugh because if I had gone in and said "it's perfect, let's do it the same way and not change a thing" they would have said..........."why, we already do it that way".

Be inventive, be forward thinking and fight for your ideas and make people listen. The worst they can say is no.

Have better events and success will follow.

Just a thought.

Keith
www.onsiteevents.com

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