Double Check Your Work
Here is an oooops moment in event marketing that should make everyone go back to their computers right now and double check what you are working on, because believe it or not, this can happen to any of us.
I was going to write a long, drawn out piece and was about 90% finished with it and then I thought.......No.
The post I was writing sounded pompus, mean, and frankly, I hated it and I hated the fact that I was writing it.
The person that made this mistake does not need my crap and what am I going to do, make them feel worse. In fact, I was going to include a screen shot of the mistake and thought better of that as well.
Now, I suppose writing a post about their mistake, is in fact doing what I said I would not.......giving them crap, but this is not my intention and since I am not including the screen shot, no harm no foul.
This is actually a sympathy letter because I can feel for them. I too have sat on the EL at the end of the day with the same pit in my stomach. This has, or will happen to all of us if we do not double check our work.
There are a million reasons mistakes happen. You are on a deadline, your dog is at the vet or your car got smacked in the parking lot. You get into work, rush getting your marketing piece together and then you hit the send button before you ask someone to double check your work.
10 minutes later your whole day goes down the tubes and you now have to send out a companion piece to go along with the original.
Please double check your work, and when you are done, walk down the hall and have Sally check it.......or the weird guy around the corner if he is done with his doughnut.
The mistake I am talking about is a marketing piece I received yesterday from a very well known industry association I am a member of. It was a save the date for an upcoming event. The date on the e-mail in question was in February, and since I do not have a time machine, I figured that this was a mistake. Yep.......it was.
About an hour later, I received a second save the date with the correct date on it. I think they should have mentioned the mistake (A big ooops on the new e-mail would have made everyone laugh) but they didn't, which is actually a second event marketing mistake.
So minimize the mistakes and double check every detail, people are watching and they do talk (and since I wrote this quick, I am sure there are even mistakes in this post!).
Just a thought!
Keith
I was going to write a long, drawn out piece and was about 90% finished with it and then I thought.......No.
The post I was writing sounded pompus, mean, and frankly, I hated it and I hated the fact that I was writing it.
The person that made this mistake does not need my crap and what am I going to do, make them feel worse. In fact, I was going to include a screen shot of the mistake and thought better of that as well.
Now, I suppose writing a post about their mistake, is in fact doing what I said I would not.......giving them crap, but this is not my intention and since I am not including the screen shot, no harm no foul.
This is actually a sympathy letter because I can feel for them. I too have sat on the EL at the end of the day with the same pit in my stomach. This has, or will happen to all of us if we do not double check our work.
There are a million reasons mistakes happen. You are on a deadline, your dog is at the vet or your car got smacked in the parking lot. You get into work, rush getting your marketing piece together and then you hit the send button before you ask someone to double check your work.
10 minutes later your whole day goes down the tubes and you now have to send out a companion piece to go along with the original.
Please double check your work, and when you are done, walk down the hall and have Sally check it.......or the weird guy around the corner if he is done with his doughnut.
The mistake I am talking about is a marketing piece I received yesterday from a very well known industry association I am a member of. It was a save the date for an upcoming event. The date on the e-mail in question was in February, and since I do not have a time machine, I figured that this was a mistake. Yep.......it was.
About an hour later, I received a second save the date with the correct date on it. I think they should have mentioned the mistake (A big ooops on the new e-mail would have made everyone laugh) but they didn't, which is actually a second event marketing mistake.
So minimize the mistakes and double check every detail, people are watching and they do talk (and since I wrote this quick, I am sure there are even mistakes in this post!).
Just a thought!
Keith
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