I am reading the latest litany of gloom and doom in the press and across the blogosphere, according to many, we are witnessing the sky falling and we should all run for cover because the event, meetings and trade show world is coming to a crashing halt due to gas prices, inflation and the utter collapse of humanity, among other things.

Well, it is partly true. Companies are cutting back, gas is getting just nasty and the economy is in pretty rough shape. But there is some good news........your competition is skipping that next conference or tradeshow.

Now is your time to jump ahead.

Economies are cyclical, the bad will turn good. When the economy rebounds, your competition will jump back on the event, tradeshow or meeting bandwagon. Right now, the field is all yours.

If you can possibly avoid it, do not cut your event schedule. In fact, now is the time to ramp up your event schedule. Do it now.

Have a look at my March post for the reasons.

Just a thought.

Keith