Events are no longer simply a conference, tradeshow, meeting or party. They are an investment with return expectations.  OnSite Events understands this and is ready to integrate your sales, marketing and financial initiatives into your event programs.

Due to the expanding requirement for financial accountability in marketing organizations, we have extended our services offering to include pre-event strategic planning, during event tracking and post event accountability.

It is now crucial to show that events of any size are not only useful to any organization, but a critical part of the ROI landscape.The hot issues of marketing ROI, lead management and business objectives will be woven throughout the planning, execution and follow-through stages of your event programs.  

OnSite Events will facilitate planning and strategy sessions with the event stakeholders in your organization, incorporating the goals of sales, finance, marketing and even human resources into one comprehensive plan.

For example, one fortune 500 company is raising product awareness by 30% at events by utilizing technology to gather attendee data and assuring follow-through.  A noted association uses mobile marketing and attendee surveys to increase website hits and media impressions.  A major credit card company, meeting new shareholder demands, has altered its marketing model to focus on ROI. 

Another prime example is one of the leading computer hardware manufacturers. They are now able to track 80% of their event marketing dollars by implementing a resource management system, focusing on customer segments and utilizing measurable communication devices such as e-mail, e-newsletters, blogs, online advertising and custom portals before and after events.

Event Marketing is fast becoming the most efficient and effective way to convert a sales lead to revenue and communicate the value of your brand.  OnSite Events will help you unearth the customer segments with the highest value to your organization and identify the events they attend.  We will engage them pre-event with an effective communications strategy and design initiatives to develop the relationship through post-event marketing. By turning event marketing dollars into actual sales revenue, events will soon become an integral part of your company’s bottom line.

Don't let your investment be a mystery!

Just a thought!

Keith