The Importance of Relevance
Being relevant is not something that we think about every day, but it is the most important element in success or failure.
The success of your event, the success of your business, the success of a charity fundraiser or your company’s incentive travel contest depends on it, now more than ever.
Think about this, relevance is so important that Google has made billions of dollars finding it.
Just a thought…………
Keith
The success of your event, the success of your business, the success of a charity fundraiser or your company’s incentive travel contest depends on it, now more than ever.
Think about this, relevance is so important that Google has made billions of dollars finding it.
Just a thought…………
Keith
I think being relevant is important, but what is relevant ?
You combine many variables to get the right formula, being relevant is just a small fracture.
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Relevant is actually a moving target depending on what you do.
Relevance is what your target market things is the most important thing to them.
Relevant is subjective.
GM as an auto industry example. They build fine cars. Really nothing wrong with them from a technical standpoint. They run fine, they steer fine, they are fine. What they are not is relevant. They are obsolete. Not very attractive (there are exceptions to the rule, the Saturn Roadster is cool, etc), for the most part gas guzzling, etc. They are introducing the Chevy Volt in 2010 (behind the eight ball on that one) and it gets 40 miles on a charge......whoopie.... Tesla Motors already has a car that goes 0-60 in 3 seconds and gets 240 miles on a charge. If they do not make major changes, they will no longer be relevant in this world and they will go away.
So, maybe we are both correct. Maybe you combine many variables to achieve success. Maybe success is relevance?
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