Las Vegas Continues Making Huge Mistakes, Hurting the Meetings Industry

In yet another move that makes me shake my head, Las Vegas unveiled yet another bad marketing device in this era of government crackdowns and meeting lynch mobs.

If Las Vegas wants to fly under the radar, regain some of the meeting and event business that has canceled and make the world consider it one of the finest meeting destinations, this is not the way to do it.....and I like Las Vegas as a meeting destination.

I made this same comment today on PlannerMix in response to Serenity Knutson's question, and I am repeating it now, It is time for our industry associations to sit down with the powers that be in Las Vegas and "encourage" them to keep these types of ads out of the mix until the economic recovery picks up.

This is almost as bad as the Mayor tossing out the first pitch with a giant martini glass and showgirls.

Meetings and Events are serious business, maybe business would pick up in Las Vegas if the powers that be treated the subject with a little respect.

Just a thought.




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Comments

  • 7/12/2009 11:10 PM Jen wrote:
    I agree! My husband is in advertising and we just shake our heads when we see bad promos like this one. What is the message here?

    As someone who knows, I can tell you that the advertising industry is similar to the conference planning industry in that sometimes you can have a brilliant ad concept (or conference idea) that is changed over time by executives who think they know better, until it is something completely off target and downright ugly. I would venture to guess that this ad could be one of those casualties.
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  • 7/14/2009 8:00 AM Sarah wrote:
    The same thought crossed my mind when I saw this commercial! What an odd way to advertise the fact that "Vegas Means Business." Sure, there's nothing wrong with a little fun, and you don't want to come off as stuffy, but I'm not sure if this was the right choice. I'm going bring up your thoughts to readers of my blog as well.
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